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Perception and Expected Responses to H7N9 Emergency in China

Xia Wu, Fei Wang


This study, based on Health Belief Model (HBM) and Protective Action Decision model (PADM), aims to examine public risk perceptions and their response to governmental-advised protective measures during pandemic influenza (H7N9) emergency in China. Data were collected during the month of July 2013 by personally handing over the questionnaires to inhabitants and residents in Hefei, Huainan, Huaibei, Suzhou, Bozhou and Guangde city of province Anhui in China. The results indicate that sharing a restroom with the patient received the highest hazardous rating of likelihood of getting infected, rather than touching the birds and animals. Individual’s compliance with recommended behavior was identified, and assessed by the ratings on the six hazard-related and resource-related attributes of seven protective actions. The profiles of the information sources demonstrate that local health department personnel, provincial or national public health department personnel were high in protection responsibility, expertise and trustworthiness. People are more likely to comply with the recommended behavior from these sources. In addition, since the females and the people with past experience of taking protective actions tend to comply with protective recommendations, it’s very essential for local officials to adopting audience segmentation strategies during H7N9 emergency.

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