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TRANSFORMATIONAL LEADERSHIP PATTERNS AND THEIR IMPACT IN PROMOTING INNOVATIVE MARKETING: AN ANALYTICAL SURVEY IN THE GENERAL COMPANY FOR LEATHER INDUSTRIES

RASHA F MUSTAFA, Wissam Ibrahim Mousa

Abstract


Organizations today are witnessing a huge revolution in technology, population explosion and growing demand for high quality products. Organizations have had to look for innovative methods and methods to ensure their survival and sustainability. As the leadership is the spirit of contemporary administration and the axis around which the activities of organizations are carried out, To deal with the challenges and circumstances of the age, transformational leadership is the most important patterns of leadership in promoting innovative marketing because it absorbs feelings, values and creativity as it generates commitment from subordinates and produces greater creativity from work. S subordinates on the achievement through the development of their abilities to do their job the fact that transformational leadership works as a fuel for innovation marketing through stimulus and promote inspirational motivation and self-confidence and individual considerations.


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